The ADA Awards are an international competition recognizing excellence in architecture, design, and art.
ADA extends its portfolio towards the inclusive recognition of great works in all disciplines and the creative minds behind it. ADA AWARDS aims to place Pakistan in the global arena with works aligned towards international recognition and in parallel recognize celebrities of the creative fields that impact lives, inspire generations, and leave a legacy of exceptional works.
2 channel video . 41 sec loop
2021 | ADA Award 2020-2021
2020 | International Public Art Festival
2019 | International Istanbul Biennale
2017 | Karachi Biennale
I started photographing hoardings in 2009. The scale of the metal grid and how it framed the sky fascinated me. I felt these empty frames mirrored the perspectives of individual lives that see a slice of the picture, not the entire panorama. Through the frames, I would often watch the grey Karachi sky change colour. Occasionally, I would spot kites glide through them, never knowing on which side of the structure the birds were until they became larger or smaller. Some disappeared.
Due to the absence of a local government system, there was no regulator to oversee the mushrooming of billboards in the city. By 2015 Karachi had almost turned into a giant advertisement with every street littered with huge hoardings, many on structures so flawed they led to repeated loss of lives. On May 5th 2016 The Supreme Court maintained that there was no law that permits installing outdoor advertising on billboards, hoardings and signboards on public property and ordered the Karachi Metropolitan Corporation, the Defence Housing Authority and all the cantonment boards to remove hoardings across the city by June 30th 2016. They were taken down but left by the roadsides and empty plots. A year later, some still lie there.